Germans Frolovs

Germans Frolovs is a Digital Marketer with a passion for SEO and a dedication to helping businesses succeed online.

Germans Frolovs is currently working as the Head of SEO & Content at SimplerQMS. Germans Frolovs is the founder of GF Marketing, a solopreneurship offering SEO consulting, and GF Workout Zone, a platform for workout resources.

Beyond his work, Germans Frolovs is actively involved in the local SEO community as one of the organizers of Copenhagen SEO Meetups.

Germans Frolovs portrait photo

Who Is Germans Frolovs?

Germans Frolovs is a Digital Marketing professional, Search Engine Optimization (SEO) consultant, and the founder of GF Marketing and GF Workout Zone, based in Copenhagen, Denmark.

Germans Frolovs is the Head of SEO & Content at SimplerQMS, where he applies his expertise in SEO and content marketing to enhance brand visibility and drive measurable results.

Germans Frolovs is the founder of GF Marketing, a solopreneurship that provides specialized SEO and consulting services alongside his full-time role. While GF Marketing operates as a side business, it reflects Germans' entrepreneurial spirit and commitment to helping clients achieve higher visibility and long-term success through tailored digital strategies.

Germans Frolovs is the founder of GF Workout Zone a platform offering workout templates, routines, and exercise guides for fitness enthusiasts and personal trainers. His passion for fitness and working out inspired him to launch GF Workout Zone in 2024, building on the foundation of GFitness Online, established in 2020.

Germans Frolovs is an active contributor to the SEO community in Copenhagen as one of the event organizers for the Copenhagen SEO Meetups. SEO meetups in Copenhagen provide a platform for marketing professionals to connect, learn, and share experiences in search engine optimization.

Dedicated to both professional growth and personal passions, Germans Frolovs continually explores ways to create a positive impact through his ventures.

When Is the Birthdate of Germans Frolovs?

The birthdate of Germans Frolovs is August 23, 1998.

Where Was Germans Frolovs Born?

Germans Frolovs was born in Riga, Latvia.

Where Does Germans Frolovs Live?

Germans Frolovs lived in Gulbene, Latvia, where he attended high school. Germans Frolovs moved to Copenhagen, Denmark in 2018, where he graduated with a bachelor's degree in International Sales and Marketing. Germans Frolovs currently resides in Copenhagen, Denmark.

What Languages Does Germans Frolovs Speak?

Germans Frolovs is proficient in English, which he uses as his primary professional language. He is a native speaker of both Latvian and Russian. Additionally, he is learning Danish language and is currently at a beginner level.

What Is the Professional Background of Germans Frolovs?

The professional background of Germans Frolovs is outlined below.

Head of SEO & Content at SimplerQMS

February 2025 - Present

Since February 2025 to present, Germans Frolovs is the Head of SEO & Content at SimplerQMS. SimplerQMS is a provider of cloud-based eQMS software for Life Science organizations. In this role, he drives the strategy behind organic growth, focusing on building a scalable, data-driven SEO framework to improve search visibility, strengthen topical authority, and generate high-quality leads.

Germans Frolovs oversees content planning, creation, optimization, workflow development, and performance tracking, ensuring alignment with both search demand and industry-specific needs. He collaborates closely with marketing, product, and sales teams to align SEO and content efforts with broader business objectives.

Digital Marketing Manager at SimplerQMS

July 2021 - February 2025

From July 2021 to February 2025, Germans Frolovs has worked as the Digital Marketing Manager at SimplerQMS. In this role, Germans Frolovs develops and executes digital marketing strategies that drive website traffic, lead conversions, and revenue growth.

His responsibilities included managing Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, content marketing, email marketing, and marketing automation. By integrating these strategies, Germans Frolovs enhanced the brand's visibility and ensured measurable outcomes aligned with the company's business objectives.

Founder of GF Marketing

April 2024 - present

In April 2024, Germans Frolovs founded GF Marketing, a solopreneurship offering specialized Search Engine Optimization (SEO) and consulting services. As the founder, Germans Frolovs provides tailored solutions that help businesses enhance their online visibility, drive organic traffic, and achieve long-term success.

Operating alongside his full-time role, GF Marketing reflects Germans Frolovs' entrepreneurial spirit and his dedication to leveraging his expertise in SEO and digital marketing to assist clients in meeting their goals.

Sales and Marketing Assistant at SimplerQMS

September 2020 - June 2021

From September 2020 to June 2021, Germans Frolovs worked part-time as a Sales and Marketing Assistant at SimplerQMS while pursuing his studies. In this role, Germans Frolovs created website content, developed Search Engine Optimization (SEO) and Pay-Per-Click (PPC) campaigns, managed email marketing campaigns, and implemented marketing automation processes. Additionally, he conducted sales outreach, bridging the gap between marketing and sales functions.

This role provided Germans Frolovs with a deeper understanding of marketing and sales processes and offered hands-on experience with various digital marketing tools and channels. The skills and knowledge gained during this period laid a strong foundation for his career in the digital marketing industry.

Latvian Digital Marketing Consultant at Dept Agency

September 2020 - June 2021

From September 2020 to June 2021, Germans Frolovs worked part-time as a Latvian Digital Marketing Consultant at DEPT Agency, a full-service digital agency. In this role, Germans Frolovs gained hands-on experience in creating and managing Pay-Per-Click (PPC) and Search Engine Optimization (SEO) campaigns tailored for Latvian clients.

During his time at DEPT Agency, Germans Frolovs developed a solid understanding of the fundamental principles of PPC advertising, honing his ability to deliver targeted and results-driven campaigns. This experience contributed to his growing expertise in digital marketing, specifically in PPC and SEO.

Marketing Intern at AWM Network

August 2019 - December 2019

From August 2019 to December 2019, Germans Frolovs worked as a Marketing Intern at AWM Network, which was rebranded as Leads.io in October 2021. During this internship, Germans Frolovs gained foundational knowledge of Search Engine Optimization (SEO), including both on-page and off-page optimization, through a combination of workshops and hands-on experience.

In addition to SEO, Germans Frolovs developed skills in visual design, creating graphics using tools like Adobe Photoshop and Illustrator. This internship provided a strong foundation for his career in digital marketing, shaping his expertise and setting him on the path to becoming a seasoned digital marketer.

What Entrepreneurial Projects Is Germans Frolovs Pursuing?

Founder of GF Marketing

April 2024 - Present

Germans Frolovs is the founder of GF Marketing, a Copenhagen-based Digital Marketing and SEO consultancy dedicated to helping businesses grow sustainably through tailored search strategies. Established in April 2024, GF Marketing builds on Germans' years of hands-on experience in digital marketing, with a focus on semantic SEO, content marketing, and long-term organic growth.

Through GF Marketing, Germans Frolovs works with SaaS companies, B2B organizations, and startups globally to develop research-driven SEO strategies that align with each business's unique goals. Services range from topical map creation and detailed content briefs to content configuration and training, enabling clients to scale their organic visibility with confidence.

GF Marketing logo

Founder of GF Workout Zone

December 2020 - Present

Germans Frolovs is the founder of GF Workout Zone, a fitness brand under GF Marketing, built on the foundation of GFitness Online, which he launched in 2020. Over time, GF Workout Zone has evolved into a valuable resource for fitness enthusiasts and personal trainers, offering customizable workout templates, routines, and exercise guides to help users achieve their fitness goals.

Leveraging his expertise in SEO and content marketing, Germans drives organic traffic to the platform, ensuring it reaches a broader audience seeking actionable and reliable fitness content. His passion for weightlifting, health, and wellness fuels his dedication to creating high-quality resources that empower individuals to train smarter and live healthier lives.

GF Workout Zone logo

What Other Projects Is Germans Frolovs Involved In?

SEO Meetup Organizer at Copenhagen SEO Meetups

August 2022 - Present

From August 2022 to the present, Germans Frolovs has been one of the event organizers for Copenhagen SEO Meetups, an initiative aimed at fostering a vibrant and collaborative community for SEO professionals in Copenhagen. In this role, Germans Frolovs organizes events that provide a platform for marketing professionals to connect, share experiences, and learn from one another in the field of Search Engine Optimization (SEO).

Through these meetups, Germans Frolovs promotes knowledge-sharing and professional growth, creating a supportive environment for SEO practitioners of all levels. His commitment to the local SEO community highlights his dedication to advancing the industry and empowering professionals through collaboration and networking.

Copenhagen SEO Meetup

What Is the Educational Background of Germans Frolovs?

The educational background of Germans Frolovs is outlined below.

Top-Up Bachelor's in International Sales and Marketing

2020 - 2021

In 2021, Germans Frolovs earned a Top-Up Bachelor's degree in International Sales and Marketing from the Copenhagen Business Academy. This program equipped him with a comprehensive understanding of both theoretical and practical aspects of marketing, sales, and international business, laying a strong foundation for his career in digital marketing.

AP Degree in Marketing Management

2018 - 2020

From 2018 to 2020, Germans Frolovs pursued an AP Degree in Marketing Management at the Copenhagen Business Academy. This degree provided him with the foundational knowledge of marketing principles, which has been instrumental in shaping his professional journey and expertise.

Gulbene's Secondary School No. 2

2005 - 2017

Germans Frolovs attended Gulbene's Secondary School No. 2 in Latvia from 2005 to 2017, before embarking on higher education. This period marked the beginning of his academic journey, fostering the skills and values that would guide him throughout his education and career.

What Certifications and Skills Does Germans Frolovs Have?

The certifications and skills of Germans Frolovs are listed below.

Certifications

  • Semantic SEO Certification
  • Google Analytics Certification
  • Google Ads Search Certification
  • Certified Surfer Expert
  • Jasper Certification
  • Advanced Google Tag Manager
  • Marketing Attribution and Mix Modeling
  • Introduction to Working in the Medical Device Industry

Skills

The image below shows a radar chart illustrating the skills of Germans Frolovs.

Radar chart showing Germans Frolovs' skills in various areas of digital marketing and SEO

What Are Germans Frolovs' Key Areas of Expertise in SEO?

Germans Frolovs' main areas of expertise in SEO are listed below.

SEO Strategy

Developing comprehensive SEO strategies to enhance organic search visibility and drive sustainable traffic growth.

Content Creation Workflows

Designing and optimizing workflows to streamline content production and ensure consistency in quality.

Content Optimization

Optimizing existing content to improve search rankings and deliver a better user experience.

SaaS and B2B SEO

Specializing in SEO strategies tailored to the unique needs of SaaS and B2B businesses, with a focus on lead generation and driving measurable growth.

Semantic SEO

Leveraging semantic SEO principles to improve semantic search engine understanding and ultimately achieve topical authority.

How Does Germans Frolovs Apply Semantic SEO?

Germans Frolovs applies the unique Semantic SEO for Topical Authority framework pioneered by Koray TuÄŸberk GÃœBÃœR. Germans utilizes Semantic SEO principles taught in the framework in the following key areas of his SEO work.

Topical Maps

Designing structured networks of interconnected topics organized by relevance and user behavior to achieve topical authority.

Content Briefs

Creating detailed guides for writers with clear instructions, ensuring consistent and well-structured content creation.

Content Writing

Ensuring content is written in a way that is optimized for readability, clarity and accuracy, enhancing its relevance, responsiveness, and understanding for search engines and large language models (LLMs).

Content Configuration

Refining published content by tailoring it to align with user search queries and search demand to ensure the content achieves the highest possible rankings and avoids decay.

What Webinars Has Germans Frolovs Participated In?

Germans Frolovs has participated in and hosted several webinars, collaborating with industry experts to share insights on Semantic SEO and achieving Topical Authority, inspired by Koray TuÄŸberk GÃœBÃœR and own experience applying the framework.

How to Create a Detailed Content Brief

Christopher Hofman Laursen and Germans Frolovs hosted a LinkedIn Live session with 150 registrants, where Germans shared a content brief creation process, with Christopher adding practical examples, and supported by audience Q&A.

How to Create a Topical Map

Christopher Hofman Laursen and Germans Frolovs hosted a LinkedIn Live session with 285 registrants, where Germans demonstrated Topical Map creation, supported by Christopher's insights and audience Q&A.

How to Create a Topical Map From Scratch – 7+ Hour Masterclass

Muhammad Hamid Khan, Germans Frolovs, and Sara Taher, all together went thought a step-by-step walkthrough of Topical Map creation process with practical examples, lasting more than 7 hours.

Getting Started With Topical Authority

Muhammad Hamid Khan and Germans Frolovs discussed Topical Authority, including how to measure it, its effectiveness, time to achieve it, and various approaches when it comes to building a Topical Map, and more.

What Speeches Has Germans Frolovs Delivered?

Germans Frolovs has delivered the following speeches.

Semantic SEO and Topical Authority Workshop

Latvia SEO Meetup

20 February 2025

Germans Frolovs delivered an SEO workshop in Latvia, diving into the Semantic SEO framework pioneered by Koray Tugberk GUBUR. Over the course of 3+ hours and 222 slides, he shared practical insights on building Topical Authority through real-world use cases and actionable strategies. The workshop sparked lively discussions with the local SEO community, marking a meaningful knowledge exchange in his home country, Latvia.

Semantic SEO and Topical Authority Workshop

SEO Strategy for Elevating B2B SaaS Lead Generation with Topical Authority

Marketing Connect CPH Success Stories

February 8, 2024

Germans discussed how to leverage Topical Authority to drive lead generation for B2B SaaS companies, sharing actionable strategies and real-world applications. This talk was attended by over 50 people.

SEO Strategy for Elevating B2B SaaS Lead Generation with Topical Authority

Introduction to Topical Authority and Semantic SEO

Copenhagen SEO Meetup

January 18, 2024

Germans Frolovs shared insights on Topical Authority and Semantic SEO, presenting the unique SEO framework pioneered by Koray Tugberk GUBUR and its practical applications for building topical authority. This presentation was delivered to an audience of more than 70 people.

Introduction to Topical Authority and Semantic SEO

What Are Germans Frolovs' Passions Outside of Work?

Outside of his professional pursuits - digital marketing and SEO, Germans Frolovs is passionate about fitness and weight training. Germans enjoys exploring different workout methods and creating structured workout plans. He always seeks ways to optimize performance in the gym and achieve better results.

Beyond fitness and working out, Germans has a strong interest in traveling to meet and network with like-minded individuals. His travels provide opportunities to exchange ideas, broaden his horizons, and build meaningful connections with people who share his passions for fitness, digital marketing, and personal growth.

In his free time, Germans values a balance between social and personal activities. He enjoys meeting friends and colleagues, forming new friendships, and participating in social outings. Whether at casual gatherings or professional events, he finds joy in engaging with others and fostering a sense of community.

How Can You Contact or Follow Germans Frolovs?

Listed below are the ways to contact or follow Germans Frolovs.

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